Do One Thing Well

Trend Synopsis:

“We’re witnessing a return to the creation of bespoke, made- to-order collections - reviving an approach that up until the 1940s was the norm. Not only as a way of elevating the level of craftsmanship, but as a way of naturally reducing unnecessary waste” - @the.future.collective

The Future Collective predict a growing number of brands will adopt this approach in the future. One way of achieving this elevated craftsmanship and reduction in waste is for them to streamline their product offering, with some brands going as far as to focus on doing just one thing, but doing it well. 

Embrace the Trend:

• Don’t buy in a hurry, take the time to explore the stories behind the brand before you purchase.

• Avoid stocking style gifting this Christmas and instead buy just one present that is well thought out and accompany the gift with a note about the brand story

• Support small independent brands and shop local.

Explore this trend further by getting to know these “One Thing Well” brands:

@hiutdenim : “We make the best jeans we can, not the most jeans we can”

@paynterjacket : “We make limited edition jackets in Batches, three times a year.”

@mdmflow : Handcrafted lipsticks by real scientists 

@kilnouseburn “We make sexy ceramics with our hands. The most environmentally friendly small batch in the UK.”